Month: April 2016

William Shakespeare, The Business Bard

William Shakespeare is commonly regarded as one of the world’s greatest playwrights. His popularity in modern day society can be traced back to the roots of his literary works, which still hold great resonance to this very day. He is a global icon and a national treasure, but what can the business savvy learn from the great bard?

There is a very interesting article on the BBC website that touches on his amazing feats of business. From the admission fees he charged to watch his plays in London’s Globe Theatre, to the land he acquired in his hometown of Stratford-upon-Avon, it is believed that Shakespeare managed his accounts perfectly and in turn made himself a very wealthy man.

William Shakespeare is the epitome of a successful businessman. He found his niche, worked on securing the trust and backing of the paying customers, and in turn reaped the rewards of his success. He is an example of a business champion in the first degree and can be viewed as a very early entrepreneurial genius. In modern day money he would have comfortably been recognised as a millionaire.

So 400 years later how does this story offer hope today? Well it is a story Shakespeare would have been proud to have written himself. It is the tale of a man with a talent whose hard work ultimately led to great success. Looking for a lot of fun and excitement? Then all slots online casino is your choice! An abundance of slot machines will not get bored! His tale offers support and motivation for anyone who believes they have the talent to ultimately change the world for the better.

For business owners he is a symbol of great hope. There are many prolific figures in modern day business markets that we can all strive to emulate but spare a thought for the business leaders of the past. Study their work ethic, revel in their relevant successes and strive to create a legacy that can be as great as William Shakespeare’s 400-year-old business dynasty.

We’ve Got What You Need At Artsanac

Here at Artsanac LTD we are committed to one thing, excellence. We pride ourselves on providing the very best services in order to propel businesses to new and exciting heights. Our mission is to work with you in order to shape a clear vision for your business and deliver to great aplomb.

One of the ways we have ensured the highest standards will be met has been the stringent search for the very best consultants across the board. The word “specialise” is one used sparingly in the industry, but here at Artsanac we truly have searched far and wide in order to amass a team who do “specialise” in their chosen field.

From UX and UI developers to website design and developers, we have senior consultants who are able to work on site 5 days a week in order to ensure continuity and excellence on projects.

If it’s assistance in running a certain aspect of your business then why not take on our project manager to oversee the day to day running of your business and provide coherent feedback as to how and where you can improve.

We have the very best in graphic design executives as well as industry leading vector designers to ensure any project looks both sharp and stunning in its final form. Any rebranding task is going to be met with precision and excellence meaning your business will reap the benefits.

And finally our creative content writing and editing team will be able to produce the very best in written content for your business. Whether it’s an upgrade to your websites content or an engaging blog writing package to drive both traffic and business to your company, Artsanac have the team for you.

Business has the power to be fascinating but at times can be frantic. We understand the pressures that running and maintaining an efficient business can bring. That is why we are here. We are that go to team to aid in your successes. Never be afraid to ask for help. We are there to be called upon and relied upon to take your business to new and exciting heights.

To find out more please contact us on 0800 644 4145 or at info@artsanac.com. Our passion is driving businesses forward. Let us drive your business forward today.

New Partnership With Michelmores

Here at Artsanac LTD we are pleased to announce a new working partnership with Michelmores LLP. We were asked to create a new database system with the dual purpose of being both practical and user friendly.

This is the kind of brief that we relish here at Artsanac. The chance to get to work with such a well respected company and delivering a high-end project allows us to further our reputation in the digital creative industry.

The delivery of the project on time and on point is something we are very proud of. We take our working relationships very seriously and strive to meet the needs of every customer. To find out how Artsanac can help grow your business today feel free to contact us at info@artsanac.com or on 0800 644 4145.

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How Essential Is Branding To Your Business?

Branding covers many different forms for businesses but remains an essential concept for making your company look professional and welcoming. Unbeknown to many business owners a solid and coherent company brand goes a long way to cementing your ideals and working ethics to the paying clients. To have a brand message that is instantly recognisable can only be a positive for business owners, so now is the time to take the bull by the horns and propel your company to new heights.

Another way you could analyse the importance of branding is to understand how closely linked it is to your core beliefs as a company. Many small businesses believe that word of mouth will suffice in terms of securing both new and returning business, but to have a brand that is on point and instantly recognisable will allow business to come to the company with relative ease. We all know the huge corporations with the synonymous company logos, but all companies should aspire to be that well known. They have worked on their brand, built up a strong reputation and now are managing to reap the rewards.

Here at Artsanac LTD we believe in the power of branding. To have a clear vision in place as to where you want your company to go will allow the branding to take full effect. From clearly thought out logo designs to a fully functional and multi platform website, if the branding stays on point so will your business. We have a highly skilled team on call to engage in any projects your company needs undertaking. We can roll out leaflets to promote your business or create business cards where your logo will sell the story. Whatever the project, Artsanac will deliver the best branding for your business.

So moving forward the realisation is clear that branding is everything for your business. It has the power to address the masses and truly sell your business, all qualities that can’t be ignored. We live in a world where modern technologies have information right at our fingertips and therefore to have a strong company message is essential in engaging with new clients. Your brand is your identity, your ethos and your voice in the business world. No matter the size of your company it is something to never be taken lightly. Get on board today and see how a strong brand can lead to strong profits for your business.

Pepsi Create New Way To Promote Healthy Living

We all know that the recent sugar tax is bound to have an adverse affect on the soft drink business. Peoples attitudes towards their health in relation to food and drink consummation has seen fizzy drink sales plummet in recent times. However as reported in the Independent this week, US soft drink giants Pepsi have come up with a novel way to promote healthy drinking.

Pepsi have designed a 2-litre dumbbell, which can combine drinking their product with exercising! The “light” brand of soft drinks seems to be the future of drinking as it combines the great tastes with a healthier solution. The products market themselves and Pepsi have used a clever marketing initiative in order to gain publicity for their product.

This is a good example of how businesses can turn negatives into positives. Undeterred by mass falls in sales, Pepsi have decided to put all their efforts into promoting the future of their company. All big businesses go through periods of turmoil and unrest but its how they come out of said trials that define their future.

The article does mention the adverse effects of the promotion though as even though “light” drinks are meant to be healthier studies show that this still isn’t quite the case. Can Pepsi be chastised for trying to make the unhealthy seem healthy? Again this is a clever marketing move to shift attention away from the negatives in order to provide profits for the business.

All business owners need to be flexible when it comes to shifts in trends on the market. The ability to stay fresh and current is essential for the longevity of any company. Heed Pepsi’s marketing campaign and stay on top of any changes in your chosen field. By moving forward and embracing changes we will all be able to stay successful and on top of our chosen fields in the business world.