The eagerly anticipated return of the BBC’s Top Gear returned last week to mixed reviews from fans and critics alike. Chris Evans and Matt LeBlanc have been entrusted to take the new franchise forward and in doing so distance themselves from the highly controversial yet popular series presented by Jeremy Clarkson and co.
Following the high jinx surrounding the show that saw James May and Richard Hammond get up to a whole range of capers alongside Clarkson, the BBC has a readymade formula for success. It is now just a matter of the public taking to the new presenters and style of show on offer every Sunday night.
However statistics don’t lie and the TELEGRAPH revealed in an article how the viewing figures for the opening show of the series were the lowest they have been for a decade. A series of newspaper headlines and very public blunders have seemingly doomed the series from the start and it now looks a long way back to the top for the team.
Forget the reputation of Chris Evans for a while, the main sticking point has to be the inevitable demise of a global phenomenon which has earned mass revenues for the BBC for so long now. The Top Gear brand seems hollow and lifeless without the frivolity of Clarkson at the helm and this is really going to raise some tough questions for BBC bosses to answer to. casino en ligne le plus payant
Your brand is your everything. Lose sight of what made the brand successful and the whole empire can easily succumb around you. I’m not saying the brand is dead all I’m questioning is will it regain its relevance in modern day television with the new set-up?
I for one am not a petrol head but I was an avid watcher of the original Top Gear as I loved the segments and playful yet close to the edge banter between the co-hosts. The new Top Gear needs to forge an identity of its own and steer away from mimicking the past.
I love Chris Evans as a broadcaster and hope he finds the balance between presenting something that’s not just a TFI Friday with cars. The chemistry will come between LeBlanc and Evans and I for one hope that for the sake of this iconic programme the viewing public show a little faith in the system and stick with it through thick and thin. And on that bombshell…..
